🖐 Dublin-based betting group Betbright acquired by in €m deal

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Online gambling group takes £15m punt on BetBright | The Independent
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Holdings has acquired Irish sportsbook BetBright. As a result, will integrate the BetBright platform into its own software.


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London-listed confirmed yesterday that it is buying Betbright for £15 million, and plans to integrate the Irish-based business into its overall.


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BetBright was a digital entertainment and online sports betting company based in Dublin and operating in the UK and Republic of Ireland. As of 5 March , Betbright ceased gambling operations on a permanent basis after the company was bought by Holdings for £15m.


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UK-listed Holdings strikes £15m deal for BetBright's sports betting tech platform, spelling trouble for 's current betting tech provider.


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Holdings has acquired the BetBright sports betting platform, spending a total of £15 million to buy the company and give a boost to their.


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BetBright was a digital entertainment and online sports betting company based in Dublin and operating in the UK and Republic of Ireland. As of 5 March , Betbright ceased gambling operations on a permanent basis after the company was bought by Holdings for £15m.


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This includes bingo, casino, poker and sport. As the two entities are integrated, will completely own the technology and product development within four online betting verticals. It gives the Group the missing piece in our proprietary product and technology portfolio and will enable to own proprietary, end-to-end solutions across the four major online gaming verticals. The BetBright sportsbook has been developed by a fantastic team and is a high quality and scalable platform. The all-cash transaction for the poker network was completed by their US Incorporated subsidiary and should be complete by the end of this month. As part of the acquisition, the Dublin office of BetBright will be integrated into With the transaction, Holdings will be acquiring sportsbook technology from BetBright that is considered high quality and scalable. The Transaction: With the transaction, Holdings will be acquiring sportsbook technology from BetBright that is considered high quality and scalable.{/INSERTKEYS}{/PARAGRAPH} Home Latest Casino and Gambling News. Additionally, the deal will see have access to associated risk management, trading and product capabilities that will be used for their sport brand. With Sport becoming an increasingly established and popular worldwide sports betting destination, we believe it is the right time to take ownership of our full sports betting proposition. In a press release…. {PARAGRAPH}{INSERTKEYS}The acquisition will help to strengthen the product and technology capabilities of , supporting the Sport long-term strategy for development. The Holdings Board feels that the transaction ill help to enhance the long-term prospects within the global market of sports betting, enabling the company to fully leverage their capabilities via marketing and analytics.